ASSMANN Open – Back to live events

At last, live events have returned. ASSMANN Büromöbel GmbH & Co. KG sent out invitations to a customer event, and 270 specialist trade partners turned up for the ASSMANN Open 2021, which took place at the end of September at the company’s headquarters in Melle and their showrooms in Berlin, Hamburg and Stuttgart.

As they experienced live the systematically expanded product range with its many new developments and additions, the ASSMANN Forum completed in Melle in 2020 as a site for encounters, or the newly opened showroom in Berlin, the interest and enthusiasm of the visitors was positively palpable. Last year, the event had to take the form of a virtual digital event owing to the coronavirus pandemic.
Now it’s finally on-site again, and at four locations at that. ‘The response to our expanded product and service range was consistently positive, and we had many fruitful, inspiring conversations,’ says Sales Manager Kersten Fischhöfer. The new products being presented included the Streamo swivel office chair, additions to the Consento soft seating series, the Picnic office kitchen and ASSMANN 4ROOMS, the service and support package providing consultation, planning, design and set-up services for modern office worlds, which was presented to visitors in extensive detail.

An additional focal point were the digital smart office solutions, which the office furniture manufacturer offers as a means of optimally exploiting the potential of new forms of working and closing the gap between digital applications and working reality. Also presented was a new height-adjustable desk with a removable battery feature and a collapsible table top that can, if needed, be opened up vertically and used as a whiteboard for presentations. Additionally, there were presentations about a number of exciting virtual and augmented reality issues, which visitors could experience live using 3D goggles.