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New ASSMANN Forum – Lively place for encounters and knowledge

Foto: Ina Fassbender

The revamped showroom in Melle is an inspiring location that offers answers to all questions about modern ways of working

Spread over roughly 900 square metres, the newly designed ASSMANN Forum presents the immense diversity of modern working environments and much more. Four exhibition zones - Standard Office, Team, Co-Working and Open Space - reflect the broad portfolio of products and services that ASSMANN Büromöbel GmbH & Co. KG offers with its modern furnishing solutions for innovative office concepts. The Forum also vividly communicates the values and philosophy of the Melle-based family firm. “We want the Forum to be a lively place for interaction and inspiration, for sharing knowledge and ideas”, explains Managing Partner Dirk Assmann. “Our retail partners and customers should physically sense that ASSMANN has long since become far more than a just manufacturer of office furniture systems. We craft and develop furniture and furnishing concepts for modern ways of working, shaping their layout with our expert consulting and planning, in addition to our wide range of additional services.”

ASSMANN Open in-house fair from 19–30 October in Melle

The ASSMANN Forum will officially open for visitors in October and will welcome retailers and customers during the ASSMANN Open from 19 to 30 October 2020. The fair will include a large number of product innovations, among them the new ASSMANN office swivel chair series, the Picnic office kitchen and the new ASSMANN 4Rooms service range. The in-house fair in Melle will of course comply with all corona restrictions with a detailed hygiene and safety concept.

People at the heart of diverse working environments

Innovative solutions for varied office organisation strategies can be experienced live: from “Flexible Office” and “Open Space” to “Healthy Office” and “Collaborative Work”. Even smart office trends with desk sharing, co-working and teamwork are vividly presented. What’s more, the overall exhibition concept also includes a variety of complementary products from a selection of network partners. These include a broad range of room acoustics solutions, smart media technology and lighting, in addition to highly attractive flooring and accessories – as end-to-end solutions for modern office space concepts.

The forum concept structures work zones and colour schemes

The different categories add structure to the showroom and guide visitors through the individual working environments. The showroom space is designed to reflect the central purposes of the office layout, including focused, standard, agile or confidential work. From battery-powered standalone workstations and bench desks to individual retreats for concentrated work, as well as meeting, reception and multifunctional zones, the individual areas are indicated by very specific furnishing solutions. The ASSMANN colour concepts of Active, Balance, Organic and Cool are also integrated within the showroom design. Each of these colour schemes creates a particular mood that is perfectly tailored to a specific type of work. This makes every stroll through the new ASSMANN Forum an individual journey that speaks to the needs and wishes of customers, while encouraging visitors to question their basic preconceptions of office furniture and working environments.

Home office solutions and seminar space

The whole range of furnishing solutions for optimised home office set-ups is presented in a modern outdoor cube. Besides extensive product presentations and an array of layout concepts, the ASSMANN Forum provides flexible space for communication, seminars and product training.