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ASSMANN Digital – Market launch of e-commerce solutions for home office equipment under the ASSMANN HOME brand

Over recent years, ASSMANN Büromöbel GmbH & Co. KG from Melle has worked tirelessly not only to successfully expand its portfolio of products and services, but also to develop and implement digital solutions in all areas of furniture for working from home. It has even established a new company for this purpose: ASSMANN Digital GmbH, which works exclusively on digital business models. This October, ASSMANN Digital is launching two e-commerce solutions (B2B2C and B2C) on the German market for professional home office equipment under the ASSMANN HOME brand. The B2B2C online shop at is cooperating with specialised office furniture dealers to deliver professional solutions that enable the employees of major customers and key accounts to work from home. In contrast, the B2C online shop at is intended specifically for consumers who want to furnish a professional office in their own four walls.

ASSMANN HOME – Professional home office equipment

“Working from home has become the rule rather than the exception in many organisations. In our view, though, there is still a lack of end-to-end solutions with professional, ergonomic equipment that accommodates the vastly different requirements of working from home. Until now, the sector has tended to focus on furnishing single and group offices or open space concepts, with corresponding order volumes and unit numbers. Consumers wishing to set up an office in their own homes place far smaller orders and have been neglected, even deliberately in some cases. The ASSMANN Group is now actively addressing this business segment with ASSMANN HOME, an e-commerce solution with a focus on working from home”, says Michael Vogel, Managing Director of ASSMANN Digital, explaining the basic focus of the business model. – Excusive online shop for employees of major customers and key accounts

In future, the ASSMANN HOME partner programme will expand the established range of professional office furniture solutions to include working from home. By expanding and strengthening the portfolio in this way, the family-owned company expects that long-standing specialist retail partners and the ASSMANN Group will be able to leverage additional potential. ASSMANN HOME offers specialist retail partners without a dedicated online shop a quick and uncomplicated way to share in the online business for home office equipment. – The online shop for working from home

ASSMANN HOME enables access to professional equipment for all aspects of working from home. Aside from classic office furniture, the shop sells selected products such as luminaires and accessories for anyone looking to work in their own four walls. 

A dedicated warehouse and a broad portfolio of services ensure the immediate availability of almost all products – a real USP in the sector. ASSMANN HOME ships products to customers within 4–5 workdays – furniture and products that cannot be sent by parcel are even delivered directly to their place of use. Customers can also have the furniture assembled by professionals for a fee.

ASSMANN Digital GmbH

The newly established company ASSMANN Digital GmbH runs ASSMANN HOME as part of the ASSMANN Group. ASSMANN Digital GmbH will bring together all future digital business models at ASSMANN and operate as an independent firm of e-commerce and digital experts in a decentralised working model. It therefore knows about the wishes and requirements of newly acquired customers for a professionally furnished home office from its own day-to-day experience. Coupled with the necessary digital know how, this authenticity is the ideal foundation on which to build ASSMANN’s new business model.